Animating London’s infrastructure
Our client Artwise worked with Art Lights London and the internationally renowned British artist Julian Opie, to devise a project to install the world’s longest animated artwork across Hungerford Bridge. This intentionally ambitious project will reinforce London as one of the world’s leading cultural centres. At over 300m long and 3m high the animated artwork of moving figures will enjoy a prime position on the River Thames in central London.
This prominence brings with it a series of complex approvals that must be sought before the scheme can progress. We were required to seek permissions from the planning authorities, Lambeth and Westminster Council, from the Royal Household who have jurisdiction over the river, from the Port of London Authority and from English Heritage.
Exhaustive stakeholder engagement
We undertook a comprehensive series of presentations with the stakeholders, tracking each of their concerns and addressing them individually. For English Heritage, we prepared a full size mock-up of one of the art panels and met with officers on site to demonstrate how transparency through the bridge and the sight lines to the Houses of Parliament could be maintained.
The approvals and appeals and process demanded a rigorous approach and a carefully planned presentation to each of the different audiences to fully understand and address their concerns. All permissions were successfully granted and the work now forms part of a plan to illuminate 13 of London’s bridges across the Thames.