GM Connected Wayfinding is an initiative to provide a consistent and coherent wayfinding system for Greater Manchester. The ambitions for this proposal extend across the urban environment, across all modes, supporting ease of modal interchange and onward journey planning from the beginning to the end of a journey.
At present, on street information is often out of date and provided within a cluttered environment. As a consequence, pedestrians have neither the confidence nor the necessary information to complete their journeys. City and town centre legibility and wayfinding varies across the city and town centre; the lack of wayfinding information is particularly noticeable in key areas such as outside Piccadilly Station.
Creating a city-shaping destination
The project to deliver 29 freestanding totem signs was led and managed by WW+P and designed in collaboration with Spaceagency. These new totems are visible across the city centre at prominent locations between Piccadilly and Victoria Stations, providing a clear route between the stations as well as directions to important historical, cultural and shopping destinations.
Our work included an extensive location planning exercise for the signs and the decluttering of nearby outdated wayfinding infrastructure. The team also designed a fresh and vibrant city centre map, which is visually consistent with the totems’ look and graphics. Sixty of these maps will be installed at Metrolink and bus stops and 250,000 printed maps will be distributed through city centre venues and Travel Shops.